About us

 

WHY WE EXIST

We didn't start Cereal Rations to "start a business". We started it because we know what it feels like to wake up and face a fight, whether is in the field, a deployment, work, or in your own head. This mission got personal before it ever became a business. 

One night, Matt was in a dark place and ready to give up. I happened to call and pulled him back from the edge. We realized something after that: sometimes, one honest moment can save a life. That's why Cereal Rations exists, to speak the unspoken, to reach the people who feels like no one sees them, and to fuel the fight inside when everything else says quit.

WHAT WE STAND FOR

Grit over glam.

We don't do polished smiles or perfect lives. We do hard days, real talk, and the strength to keep going when it sucks.

Brotherhood over branding.

This isn't a marketing gimmick. It's a mission. Everything we make exists to build community, not just a customer base.

Action over awareness

We're not here to slap a cause on a hoodie. We give back to vetted veteran/service member organizations and mental health support systems that actually move the needle.

Progress over perfection

We know healing isn't linear. Neither is business. We show up anyway- messy, honest, and mission first.

Service over self

This started with a phone call that saved a life. It continues because too many people are still fighting silent battles. We're here for them.

We're building more than hoodies, shirts, and stickers. We're building a community for people who embrace the suck, laugh through the chaos, and keep pushing.

Every product sold helps us grow our mission of supporting mental health for those who serve and sacrifice.